Analytics MarTech Engineer

Auto & General Australia

Auto & General Australia, part of a respected group that includes iSelect, Compare the Market, and Budget Direct, is seeking a talented Analytics MarTech Engineer. The role involves combining the technology platforms of iSelect and Compare the Market into a cutting-edge Martech stack. This position plays a crucial role in implementing and managing digital analytics frameworks to support marketing decisions.

In this role you can expect to have the responsibilities:

• Manage Google Marketing Platform (GMP360) for analytics and ad tag implementation.
• Maintain Adobe Analytics and GA4 infrastructure for data reporting.
• Implement tracking across web, app, and marketing channels.
• Collaborate with teams to run A/B tests and optimise customer journeys.
• Ensure accurate multi-channel attribution for campaign effectiveness.
• Work with developers for event tracking and data capture.
• Create dashboards and automated reports using GA4 and Adobe Analytics.
• Conduct A/B testing with Digital Analytics and Product teams.

This role comes with the following benefits:

• Dynamic and collaborative work environment with growth opportunities.
• Flexible work arrangements with options for remote working.
• Additional leave days like 'ME' leave and 'Volunteer Day'.
• Study support and professional membership reimbursement.
• Employee discounts on various insurance products and services.
• Income protection insurance and discounts on gym memberships and more.

This role requires you to have:

• Experience in Marketing Analytics, Web Analytics, or Digital Marketing Measurement.
• Proficiency with Google Analytics 4 (GA4) and/or Adobe Analytics.
• Familiarity with Google Tag Manager (GTM) and/or Adobe Launch.
• Basic understanding of SQL, JavaScript, or Python.
• Experience with data visualisation tools like Tableau or Power BI.

You would benefit from having:

• Knowledge of privacy regulations and data strategies.
• Problem-solving skills and attention to detail.
• Ability to translate analytics data into actionable insights.
• Growth mindset and eagerness to learn.
• Comfortable working with technical and non-technical stakeholders.

Compare the Market values diversity and is an Equal Opportunity Employer. The company is committed to privacy, handling all applications securely in compliance with Australian laws. Only candidates with unlimited Australian working rights are eligible.