Senior Data Analyst

GroupM

Acceleration, part of WPP, stands as a specialized consultancy in data, analytics, and technology, offering innovative solutions to empower businesses in the competitive global market. Trusted by top executives, they leverage data to enhance media effectiveness and deliver measurable business growth. The team fosters open, honest client relationships and employs cutting-edge technology to drive strategic marketing decisions.

In this role you can expect to have the responsibilities:

• Deliver high-quality, controlled data for the Marketing Science team, including pipeline maintenance, ETL, and data validation.
• Create visualizations and presentations for agency and client stakeholders.
• Operate analytics tools, keeping abreast of industry trends and best practices.
• Collaborate with BI Consultants, Data Scientists, and Data Engineers.

This role comes with the following benefits:

This role requires you to have:

• 3-5 years of experience in marketing analytics solutions and business intelligence.
• Deep knowledge of media data across offline and digital platforms.
• Experience with cloud-based data warehousing, preferably GCP.
• Proficiency in R or Python and SQL.
• Familiarity with BI platforms like Tableau, Looker, or Power BI.
• Degree in economics, statistics, computer science, data science, or a related field.
• Excellent presentation skills for complex analyses.

You would benefit from having:

• Experience in statistical modeling and machine learning techniques.
• Knowledge of infrastructure as code tools (e.g., Terraform, CloudFormation).
• Front-end web development experience (HTML, JavaScript, CSS).