Web Consumer Data Analyst

Air Canada

Air Canada Vacations specializes in crafting tailored vacation experiences, making travel dreams a reality for Canadians for over 40 years. The Web Consumer Data Analyst role at Air Canada involves converting complex data into strategic insights, aimed at enhancing understanding of customer behavior and influencing data-driven decisions.

In this role you can expect to have the responsibilities:

• Monitor and analyze KPIs, including customer profiles and market trends.
• Create and optimize dashboards and reports for stakeholder insights.
• Support data visualization and analysis requests.
• Collaborate with teams to evaluate the revenue impact of product and campaign changes.
• Participate in data collection and interpretation throughout the customer journey.
• Validate business hypotheses with data analysis.
• Lead methodology development for data analysis using statistical techniques.
• Contribute to data architecture and organization.
• Assist email and digital media teams with audience segmentation.
• Monitor AI tool developments in data analytics.
• Promote a culture of data-driven learning and innovation.

This role comes with the following benefits:

• Generous employee travel program after 6 months.
• Hybrid work model.
• Comprehensive health and dental benefits.
• Training and development opportunities.

This role requires you to have:

• Post-secondary degree in marketing, web technologies, or related fields.
• Minimum 3 years of data analysis experience.
• Expertise in web and customer analytics.
• Strong analytical and problem-solving skills.
• Proficiency in Excel, VBA, and Power Query.
• Experience with Google Analytics (GA4) and Looker Studio.
• Bilingual in written and spoken language.

You would benefit from having:

• Experience with BigQuery, Qualtrics, and SQL.
• Experience in the travel or airline industry.
• Skills in data storytelling and visualization.

Air Canada Vacations emphasizes a diverse, equitable, and inclusive workplace, celebrating the uniqueness of every individual. It encourages applications from diverse backgrounds and is committed to providing accommodations for accessibility needs.