Marketing Data Analyst

GPS Insight

GPS Insight provides state-of-the-art technology for companies with field personnel, vehicle fleets, and mobile assets. Their solutions encompass asset tracking, compliance management, and in-cab smart cameras. With a deep commitment to technological advancement, they aim to propel telematics and field service operations forward while fostering a team-first culture.

In this role you can expect to have the responsibilities:

• Clean, normalize, and merge datasets to maintain data integrity.
• Enhance database health within Salesforce, HubSpot, and other platforms.
• Automate and optimize marketing reports and dashboards.
• Analyze campaign performance to inform data-driven decisions.
• Develop predictive models for marketing efficiency improvements.
• Identify and automate workflows to strengthen marketing operations.
• Collaborate with various teams to optimize CRM data and processes.
• Own marketing data accuracy and generate strategic insights.

This role comes with the following benefits:

• Life insurance
• Paid time off and Holidays
• Parental leave

This role requires you to have:

• 2-5 years in business intelligence or operations.
• Expertise in Salesforce, HubSpot, and CRM tools.
• Proficiency in Excel, SQL, and data visualization tools.
• Deep understanding of data structures and merging datasets.
• Experience with forecasting models and marketing attribution.
• Workflow automation skills and data hygiene improvement.
• Strong communication to translate data insights.

You would benefit from having:

• Experience with Python, R, or statistical tools.
• Knowledge of B2B marketing funnels.
• Familiarity with customer lifecycle analytics.

GPS Insight values a culture of innovation and offers opportunities for growth and exposure to cutting-edge technologies.