Senior Marketing Data Analyst, Individual Investor

Morningstar

Morningstar's Individual Investor business aids investors with essential data, research, and resources, promoting informed financial decisions. The marketing team is pivotal in user acquisition and retention, utilizing data insights to enhance subscription growth. The Senior Marketing Data Analyst will support this mission by optimizing marketing strategies through detailed analytics and collaboration with cross-functional teams.

In this role you can expect to have the responsibilities:

• Track and evaluate marketing KPIs to measure effectiveness and growth.
• Develop and maintain dashboards to monitor user engagement and behavior.
• Automate reporting by consolidating data from various sources.
• Ensure data accuracy from third-party sources.
• Implement marketing campaign tracking frameworks.
• Analyze backend performance and provide data-driven optimization insights.
• Conduct cohort analysis and LTV modeling to guide marketing investment decisions.
• Maintain financial forecasting models based on data trends.
• Collaborate with IT to develop marketing analytics infrastructure.
• Assist in defining data tracking solutions.

This role comes with the following benefits:

• Work at the intersection of marketing, data, and finance.
• Drive growth in a data-rich environment.
• Access to advanced analytics tools.
• Collaborate with diverse teams.
• Join a mission-driven company focused on investor education.

This role requires you to have:

• 2-5 years of experience in data analytics or marketing analytics.
• Proficiency in SQL and Google Marketing Platform.
• Experience using data visualization tools like Tableau.
• Strong analytical and financial modeling skills.

You would benefit from having:

• Experience with AWS and A/B testing tools.
• Programming knowledge in Python or R.
• Familiarity with subscription-based business models.

Morningstar offers a flexible hybrid work environment, encouraging collaboration in-person at least three days per week. The company provides tools and resources for meaningful global engagement.