Marketing Data Analyst

StackAdapt

StackAdapt, a self-serve advertising platform, specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. The company aims to empower digitally-focused organizations to achieve outstanding campaign performance. The Marketing Data Analyst will support the marketing team by managing end-to-end reporting and analytics, providing critical insights and data-driven recommendations.

In this role you can expect to have the responsibilities:

• Develop and implement marketing reporting and analytics systems for real-time campaign performance visibility
• Oversee daily marketing reporting and analytics processes, using new BI tools to analyze raw data
• Design and maintain dashboards for real-time marketing insights access
• Measure marketing campaigns' effectiveness and provide data-driven recommendations for optimization
• Provide ad hoc reporting and analysis for the marketing team
• Enhance marketing attribution systems, ensuring data consistency across various departments
• Champion marketing data quality and governance, maintaining database hygiene and compliance
• Work with the martech stack to create automated processes and standardize automation across tools
• Manage data processing projects
• Provide strategic guidance on optimizing the marketing technology budget

This role comes with the following benefits:

• Highly competitive salary + commission structure
• RRSP matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership
• Robust training and onboarding program
• Support for personal development initiatives
• Access to StackAdapt programmatic courses and certifications
• Parental leave policy
• Friendly, welcoming, and supportive culture
• Social and team events

This role requires you to have:

• 5-7 years experience in marketing analytics or reporting roles
• Hands-on experience with Salesforce Sales Cloud
• Proficiency in SQL for report generation and BI tool insights
• Experience managing and analyzing digital marketing campaigns across various channels
• Operational experience with campaign management and reporting tools like Google Analytics 4 and Looker Studio
• Strong project management skills in fast-paced environments
• Superb attention to detail and time management skills

You would benefit from having:

• Experience with Salesforce Marketing Cloud’s AMPscript and SSJS
• Experience in research

StackAdapt is known for its diverse and inclusive team. The company encourages applications from individuals of all backgrounds and provides support throughout the interview process. Recognized for its workplace diversity, high-performing campaigns, and customer service, StackAdapt has received multiple awards including Ad Age Best Places to Work, G2 Top Software, and others.