Data Analyst, Paid Search

GetYourGuide

GetYourGuide, the global leader in travel experiences, invites candidates to join their dynamic Performance Marketing team. With a mission to connect customer intent to marketplace offerings through data-driven strategies, this role offers an opportunity to impact marketing automation at scale. Based in Berlin, the team collaborates across Product, Engineering, and Data Science for cutting-edge performance.

In this role you can expect to have the responsibilities:

• Support data-driven decisions related to steering and bidding.
• Monitor and analyze paid search campaigns for profitability and growth.
• Evaluate trends and optimize spent allocation by removing inefficiencies.
• Collaborate on A/B tests and analyze results for actionable insights.
• Work with Data Science and Business Units on bidding, CLV, and revenue models.

This role comes with the following benefits:

• Personal growth budget annually.
• Hybrid work-from-home policy.
• Discounted public transportation tickets.
• Generous maternity and paternity leave.

This role requires you to have:

• 3-5 years of experience in Marketing Analytics, Business Intelligence, or related fields.
• Proficiency in SQL and Python.
• Experience with data visualization tools such as Looker and Jupyter Notebooks.
• Strong communication skills in English.

You would benefit from having:

• Knowledge of Paid Search and Marketing KPIs.
• Experience with bidding strategies and test design.

GetYourGuide emphasizes equal opportunities, evaluating candidates based on skills without prejudice to age, gender, ethnicity, or other personal attributes. They urge awareness of recruitment scams and remind applicants they never request payments or sensitive information.