Webtracking & Data Analyst (m/w/d)

Mediengruppe Oberfranken

Mediengruppe Oberfranken is represented through its subsidiary, mgo fachverlage GmbH & Co. KG, known for publishing specialized literature in areas like healthcare and education. The role of Webtracking & Data Analyst exists to improve data systems and provide actionable insights, working closely with diverse teams.

In this role you can expect to have the responsibilities:

• Build and maintain tracking systems using tools such as Google Analytics and Google Tag Manager.
• Independently analyze and maintain data infrastructure, including integration with new systems.
• Monitor and analyze shop performance by gathering and evaluating key performance indicators.
• Generate data-driven insights and create reports and dashboards for online optimization.
• Develop optimization strategies by identifying weaknesses and opportunities for improvement.
• Plan and conduct A/B tests and evaluate their results to optimize conversions.
• Create tailored performance reports to oversee metrics like bounce rates and technical performance.
• Collaborate with internal and external stakeholders to translate data insights into actionable steps.

This role comes with the following benefits:

• Opportunity to join a supportive and growing team.
• Room for personal ideas and visions.
• Flat hierarchies and straightforward decision-making.
• Flexible working hours with home and mobile office options.
• Space for initiative and responsibility.
• Attractive social benefits like massage services and bike rental.
• Individual development opportunities through the mgo Academy.

This role requires you to have:

• Degree in business informatics, marketing, statistics, or a related field.
• At least two years of experience in data analysis, ideally in website tracking or an agency setting.
• Proficient with Google Analytics, Google Tag Manager, and Google Data Studio.
• Solid experience in business intelligence, SQL, and databases.
• Hands-on experience with A/B testing and conversion optimization.
• Strong understanding of website KPIs and performance marketing.
• Analytical mindset with the ability to derive insights from large data sets.
• Excellent communication skills in German to convey complex data.

You would benefit from having:

The company embraces diversity and encourages individuals of all genders to apply. They have chosen to avoid using gender stars in online job ads to enhance online visibility.