Marketing Data Analyst (all genders)

Sunday Natural

Sunday Natural, a prominent name in health and wellness manufacturing, is on the lookout for a Marketing Data Analyst. This role is key to optimizing marketing strategies across various paid channels, turning data insights into tangible business impacts. The company is known for producing high-quality, natural products and values a diverse and inclusive work environment.

In this role you can expect to have the responsibilities:

• Develop a comprehensive view of the acquisition funnel to identify improvements.
• Set and monitor KPIs to evaluate marketing performance.
• Analyze ad platform and web analytics data for optimal budget use.
• Offer data-driven budget allocation advice across different channels.
• Support A/B and geo-lift testing for marketing optimization.
• Collaborate with data engineers to maintain effective data infrastructure.
• Create dashboards and reports for immediate insights.
• Work with CRM and influencer teams to integrate insights.
• Utilize advanced analytics techniques like Media Mix Modeling.

This role comes with the following benefits:

• Discounts on all products, including essential oils and vitamins.
• 28 days of paid leave plus up to 5 additional days around the holiday season.
• Urban Sports Club membership with transportation benefits.
• Hybrid work model with 'workation' opportunities.
• Significant discounts on top brands like Flaconi, Bosch, and Apple.
• Ownership and initiative in role responsibilities.
• Inviting office spaces with organic teas and superfoods.
• Regular social events including office parties and festive celebrations.

This role requires you to have:

• 3-5 years experience in data analytics with a focus on performance marketing.
• Degree in Information Systems, Business Analytics, Marketing, or related.
• Proficiency in SQL and experience with BigQuery.
• Understanding of tracking data and ad platform analytics.
• Ability to interpret complex data for business enhancement.

You would benefit from having:

• Experience with Tableau, Looker, or Qlik.
• Familiarity with testing methodologies like geo-lift and incrementality tests.
• Knowledge of forecasting and predictive modeling.
• Skills in Python or R.

Sunday Natural is deeply committed to ecological responsibility, offering mostly vegan products and sustainable packaging. The company celebrates diversity with a multinational team and fosters an inclusive workplace, encouraging applications from under-represented groups.