Marketing Data Analyst

Therabody

Therabody, a leader in wellness technology, revolutionizes wellness products, software, and biometrics to alleviate stress and enhance performance. Notable accolades include Fast Company’s Brands That Matter and TIME Best Inventions 2022. The company seeks a Marketing Data Analyst to optimize digital marketing and leverage customer insights to improve user experience and customer engagement.

In this role you can expect to have the responsibilities:

• Implement and manage website tagging protocols for accurate data collection.
• Define KPIs and monitor marketing and site performance.
• Develop and maintain dashboards and reporting tools.
• Analyze marketing data to provide campaign optimization insights.
• Collaborate with marketing teams for data-driven strategies.
• Perform ad hoc data analyses using multiple data sets.
• Translate business data requests into analytics needs.

This role comes with the following benefits:

• Opportunities to work with a cross-functional team.

This role requires you to have:

• 5+ years of experience in marketing and e-commerce analytics.
• Proficiency in Google Analytics 4, Google Tag Manager, and Adobe Analytics.
• Experience in A/B testing and optimization tools like Google Optimize.
• Familiarity with data visualization tools like Power BI and Tableau.

You would benefit from having:

• Previous experience with consumer electronics or medical devices.
• Proficiency with data platforms like CDPs and DMPs.

Therabody is dedicated to diversity, equity, and inclusion, ensuring a discrimination-free environment for employees, customers, and partners regardless of protected status.