Senior CRM Data Analyst Markets (all genders)

Zalando

Zalando is looking for a detail-oriented Senior CRM Data Analyst to join their team. The role involves collaborating with marketing, product, and engineering teams to develop an insight-driven CRM strategy. The team aims to redefine customer experiences by personalizing interactions through CRM channels.

In this role you can expect to have the responsibilities:

• Develop and optimize data-driven CRM strategies analyzing customer behaviors and campaign performance.
• Establish KPI frameworks for campaign evaluation and define targets for key CRM metrics.
• Build, automate, and maintain CRM reports to track the impact of campaigns.
• Collaborate with cross-functional teams including Audience Management, Product, and Data Engineering.
• Promote a data-driven culture by guiding the team on methodologies and best practices.
• Explore new data opportunities with analysts, data scientists, engineers, and commercial teams.

This role comes with the following benefits:

• Employee shares program.
• 40% discount on Zalando fashion and beauty products.
• 2 paid volunteering days per year.
• Hybrid working model with up to 60% remote work.
• 27 vacation days annually.
• Relocation assistance available.
• Family services including counseling.
• Health and wellbeing options including Gympass.
• Mental health support and coaching.
• Development through training platforms and peer reviews.

This role requires you to have:

• 5+ years experience in CRM/customer data analysis.
• Advanced skills in Python, SQL, PySpark, and Visualization tools such as Tableau.
• Excellent communication skills for liaising with commercial and technical teams.
• Ability to work in a fast-paced, international environment.

You would benefit from having:

• Curiosity for learning new technologies such as Databricks, AWS data lake, and Airflow.

Zalando values an inclusive work environment and assesses candidates based on qualifications and merit, employing an inclusive hiring strategy supported by their diversity and inclusion strategy.