Lead Marketing Data Analyst

Gameloft

Gameloft offers an opportunity to work as a Lead Marketing Data Analyst, contributing to the growth of games by turning extensive marketing and in-game data into actionable insights. This role is essential for improving marketing efficiency and driving game growth. The successful candidate will collaborate with various teams within the Global Data Science and Analytics department, focusing on key marketing verticals.

In this role you can expect to have the responsibilities:

• Develop an in-depth understanding of marketing and game tracking data.
• Become an expert in marketing data dimensions and measurement definitions.
• Conduct comprehensive analyses to provide data-driven answers to key questions.
• Translate analytical findings into strategic recommendations.
• Utilize statistical analysis to optimize marketing testing methodologies.
• Manage and level up a team of marketing analysts.

This role comes with the following benefits:

This role requires you to have:

• 5+ years of professional experience, 2+ years as a team lead
• Expertise in SQL (Big Query) for crafting complex queries
• Proficiency in Python and R
• Ability to create impactful data visualizations and dashboards
• Understanding of marketing metrics like CPI, RoAS
• Fluent in English, good presenter and communicator

You would benefit from having:

• Attention to data quality
• Passion for deep quantitative analysis
• Genuine passion for gaming and the gaming industry

The role requires a collaborative team player with a positive attitude and excellent organizational skills.