Marketing Data Analyst

Therabody

Therabody is a leader in wellness technology, dedicated to inspiring and enabling well-being. With innovations in products, software, and biometrics, they provide solutions for stress relief and performance enhancement. Recognized by accolades like Fast Company’s Brands That Matter and Oprah's Favorite Things 2022, Therabody is at the forefront of wellness tech.

In this role you can expect to have the responsibilities:

• Manage website tagging protocols for accurate data collection and marketing tracking.
• Define KPIs and monitor performance, providing insights through clear stakeholder reporting.
• Optimize dashboards and reporting tools for key performance metrics across various channels.
• Analyze marketing data to offer insights and recommendations for campaign improvements.
• Collaborate with marketing teams to implement data-driven strategies and automate messaging.
• Conduct ad hoc analyses on trends and performance across various segments.
• Transform business and consumer data requests into analytical needs.

This role requires you to have:

• 5+ years in analytics focusing on marketing, e-commerce, and KPI reporting.
• Experience with digital analytics tools and data reporting.
• Proficiency in Google Analytics 4, Google Tag Manager, and Adobe Analytics.
• Familiarity with multi-touch attribution, lifetime value, and customer segmentation.
• Expertise in A/B testing and optimization tools.
• Experience with data visualization tools like Power BI and Tableau.

You would benefit from having:

• Experience with consumer electronics or medical devices.
• Knowledge of test design and optimization.

Therabody upholds a commitment to diversity, equity, and inclusion, promoting an environment free of discrimination and welcoming contributions from diverse backgrounds.