Senior Data Analyst

Bauer Media Group

Bauer Media Group operates as a leading media business with diverse offerings across Europe. As part of their Enterprise division, the team focuses on non-traditional commercial operations through digital platforms and partnerships. The Senior Data Analyst role is designed to enhance digital analytics and support strategic growth within their fast-paced team.

In this role you can expect to have the responsibilities:

• Develop dashboards and reports to monitor KPIs such as revenue and conversion rates.
• Conduct customer segmentation, behavioral analysis, and cohort tracking.
• Enhance digital marketing channels to improve ROAS and CPA.
• Identify and resolve website performance issues.
• Conduct competitor benchmarking to improve pricing strategies.
• Use predictive modeling to optimize pricing and campaign planning.
• Collaborate with marketing, product, and UX/UI teams.
• Present insights through visualizations and reports using Power BI.

This role comes with the following benefits:

• 25 days holiday plus bank holidays.
• 2 volunteer days yearly.
• Access to Bauer Academy for training.
• Enhanced parental leave pay.
• Flexible working options.

This role requires you to have:

• Expertise in GA4 and GTM.
• Proficiency in SQL or Python.
• Understanding of A/B testing methodologies.
• Experience with digital marketing analytics and CRO.
• Strong storytelling and stakeholder management skills.

You would benefit from having:

• Experience with Power BI, Google Data Studio, or Tableau.
• Familiarity with Looker.
• Experience with CRMs, preferably Braze.

Bauer Media Group is among Europe’s largest publishers and operates over 150 radio and podcast brands. They focus on delivering enriching content across multiple countries.