Data Analyst (Account Executive) - Sports PR

Burson Auto Parts

Burson Auto Parts, a leader in global communications, is dedicated to creating value for clients by leveraging reputation as a strategic advantage. Part of the creative transformation company WPP, Burson's Data & Intelligence unit is driven by data scientists, engineers, analysts, and strategists aiming to redefine how PR can impact industries. This role exists to drive innovation and offer impactful solutions using data and AI in the dynamic field of public relations.

In this role you can expect to have the responsibilities:

• Collect, clean, and organize data from various sources including media monitoring tools and social media.
• Ensure data accuracy and integrity through quality control.
• Conduct research to inform PR strategies.
• Analyze data to identify insights for client campaigns.
• Prepare reports summarizing research and analysis.
• Develop metrics to measure PR campaign effectiveness.
• Track and analyze campaign performance data.
• Support creation of performance reports for clients.
• Contribute to data-driven PR strategies and enhance campaign reach.

This role comes with the following benefits:

• 25 days holiday per year, increasing up to 30 days with service
• Flexible public holidays
• Group life assurance scheme
• Discounted dental and travel insurance
• Full access to Headspace app
• Westfield Health Cash Plan
• Matched pension contributions
• Comprehensive private medical care
• Enhanced maternity & paternity schemes

This role requires you to have:

• Proficiency in Microsoft Excel
• Strong analytical and problem-solving capabilities
• Excellent written and verbal communication
• Detail-oriented and organized
• Ability to work independently and collaboratively

You would benefit from having:

• Familiarity with data visualization tools like Tableau and Power BI
• Experience with media monitoring platforms
• Interest in new data analysis and research methods

Burson is committed to diversity, equity, and inclusion as strategic imperatives essential for fostering innovation and creativity. They believe a diverse workforce is vital for driving meaningful experiences and delivering outstanding work.