Data Analyst - Energy & Industrials PR

Burson Auto Parts

Burson Auto Parts stands as a leader in global communications, focused on creating value for clients through reputation management. As part of WPP, the creative transformation company, they offer specialized teams and cutting-edge technologies. The Data & Intelligence team at Burson is pioneering solutions that address complex challenges in brand communication and reputation management, providing opportunities to influence the future of PR.

In this role you can expect to have the responsibilities:

• Collect, clean, and organize data from multiple sources including media monitoring and social media platforms.
• Ensure data accuracy through rigorous quality control.
• Conduct research on industry trends and competitor activities.
• Analyze data to derive key insights for client campaigns.
• Prepare reports summarizing research findings and data analyses.
• Develop and implement metrics for measuring PR campaign effectiveness.
• Track and analyze campaign performance to suggest improvements.
• Assist in creating performance reports for clients, outlining achievements.
• Contribute to data-driven PR strategies and provide recommendations to enhance campaigns.

This role comes with the following benefits:

• 25 days holiday, increasing with service up to 30 days
• Flexible public holidays
• Group life assurance scheme
• Discounted dental and travel insurance
• Full access to Headspace app
• Westfield Health Cash Plan
• Matched pension contributions
• Comprehensive private medical care
• Enhanced maternity & paternity schemes

This role requires you to have:

• Proficiency in Microsoft Excel
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Detail-oriented and organized
• Ability to work independently and collaboratively
• Interest in data-driven decision-making

You would benefit from having:

• Familiarity with data visualization tools like Tableau and Power BI
• Experience with media monitoring platforms such as Meltwater and Cision
• Interest in new data analysis and research tools

Burson values diversity, equity, and inclusion as strategic imperatives, essential for innovation and creativity. Their large UK workforce enjoys a vibrant office environment with access to beautiful views and social areas. For further information, visit their website.