Loyalty Data Analyst

Butcombe Brewery

Butcombe Brewery seeks a Loyalty Data Analyst to join their visionary Growth team. This team is focused on leveraging data to enhance customer experiences and drive business success through loyalty programs. The role is essential for understanding and engaging customers to boost satisfaction and loyalty. Be part of a collaborative environment and make a lasting impact on the company’s loyalty strategies.

In this role you can expect to have the responsibilities:

• Analyse customer data to identify trends and opportunities.
• Develop dashboards and reports to track loyalty program performance.
• Collaborate with marketing, operations, and food teams for loyalty improvements.
• Provide data-driven recommendations to increase engagement and retention.
• Support CRM strategies and targeted marketing efforts.
• Assess campaign effectiveness and suggest data-backed improvements.
• Research competitor loyalty programs and market trends.

This role comes with the following benefits:

• Annual salary up to £30k based on a 37.5-hour work week.
• Hybrid work arrangement with offices in Wrington.
• 25 days holiday plus 8 Bank Holidays annually, with extra holiday options.
• 30% discount on food, drink, and stay at Butcombe Pubs.
• 20% off retail purchases in online shops.
• Savings and discounts from online retailers with the Benefits Bar.
• Cycle to Work scheme.
• 24/7 access to mental, financial, and physical health support.
• Growth, development, and promotion opportunities.

This role requires you to have:

• At least one year of data analysis experience in loyalty or customer experience.
• Proficiency in Excel and Tableau or other BI tools.
• Ability to translate complex data into actionable strategies.
• Experience in customer segmentation and loyalty program analysis.
• Excellent communication skills for presenting insights.
• Attention to detail and focus on data accuracy.

You would benefit from having:

• Experience in hospitality, retail, or e-commerce.
• Knowledge of CRM platforms.
• Understanding of digital marketing and engagement strategies.