Senior Analyst - Product Analytics

Dunelm

Dunelm, a leading UK homewares brand, is on a journey to integrate data and insight into its decision-making processes. As part of this exciting transformation, they aim to strengthen their Analytics and Data Science team, focusing on enhancing customer interactions on their platform. The Senior Analyst will play a crucial role in driving these changes by developing data-driven strategies to optimize user engagement and business outcomes.

In this role you can expect to have the responsibilities:

• Govern Google Analytics 4 and Google Tag Manager to define business and analytics requirements.
• Deliver technical tagging solutions for digital data capture.
• Monitor and analyze customer behavior to improve digital experiences.
• Collaborate with Product and Digital teams to enhance analytics capabilities.
• Promote data-driven insights and advocate for customer perspectives.

This role comes with the following benefits:

• Opportunity to make an impact through data in a fast-growing retail environment.

This role requires you to have:

• Experience with GA4 and tag management platforms like GTM.
• Proficiency in HTML, CSS, and JavaScript for analytics.
• Strong SQL skills, ideally with BigQuery experience.
• Experience in analytics and customer behavior strategy.

You would benefit from having:

• Experience with data visualization tools like PowerBI or Looker.
• Familiarity with Tealium suite of products.
• Creative and customer-focused mindset.
• Effective communication and data storytelling skills.