Marketing Data Analyst

Hollywood Bowl Group Plc

Hollywood Bowl Group, a leading figure in experiential family entertainment, operates 74 centres across the UK and 13 in Canada under brands like Hollywood Bowl. The company is committed to innovation, fueled by customer feedback, and aims for continuous growth with new site openings each year. As part of their ambitious expansion, they seek a Marketing Data Analyst to strengthen customer engagement and business insights.

In this role you can expect to have the responsibilities:

• Develop and present insights to enhance customer acquisition and engagement.
• Improve campaign and KPI reports using CDP and Power BI/MS Fabric.
• Analyze and report on marketing campaign performance.
• Support website performance analysis with e-commerce team using Google Analytics.
• Guide CRM strategies and campaign selections.
• Collaborate with teams to enhance data-driven decision-making.
• Manage the CRM Customer Data Platform including integrations and troubleshooting.
• Create customer profiles for campaign personalization.
• Ensure GDPR compliance and data protection practices.

This role comes with the following benefits:

• 35-hour work contract and 30 days holiday including bank holidays.
• Additional holidays with service length.
• Optional pension plan.
• Ongoing training and development.
• Free monthly bowling/golf vouchers.
• 30% food and drink discount for group of six.
• Employee Assistance Programme access.
• Healthcare cash plan opportunity.
• Long service financial awards.
• £15 charity donation on induction completion.
• Enhanced parental leave benefits.
• Electric Vehicle scheme access.

This role requires you to have:

• Passion for data and staying updated with trends.
• Excellent communication and teamwork abilities.
• Creative and commercial acumen.
• Proactive and initiative-driven approach.

You would benefit from having:

• Proficiency in Bloomreach Engagement (Exponea).
• Experience with SQL or Python.
• Experience applying machine learning models.
• Background in a multi-site leisure business.

Hollywood Bowl Group values diversity and inclusion, fostering an environment of equal opportunities. They recognize and value contributions from all employees, believing that a diverse workforce enhances competitiveness and resilience.