Marketing Data Analyst

HSL Chairs

HSL is a family-owned furniture retail company with over 55 years of experience. Known for quality and craftsmanship, HSL values customer service and is expanding rapidly. They are searching for a Marketing Data Analyst to provide insights into customer behaviors and optimize marketing strategies. With a commitment to diversity, HSL offers an inclusive workplace and has been awarded a 2 Star Outstanding rating by Best Companies.

In this role you can expect to have the responsibilities:

• Conduct customer profile research and attitudinal analysis.
• Analyze marketing performance across various channels.
• Provide insights to support strategic planning.
• Develop and maintain targeting strategies and postcode profiles.
• Collaborate with teams to plan and evaluate media plans.
• Create dashboards and reports for stakeholders.
• Use advanced tools to improve marketing performance.
• Monitor competitors and market trends for strategic insights.
• Ensure data integrity by maintaining databases.
• Stay updated with industry trends and best practices.

This role comes with the following benefits:

• Health cash plan via Westfield Health with cashback options.
• Westfield rewards including discounts and gym memberships.
• Colleague and family discounts on HSL furniture.
• Contributory pension plan.
• Death-in-service cover.
• Up to 33 days’ holiday with long service.
• Community events like Fish & Chip Thursday and ice-cream treats.
• Free onsite parking.

This role requires you to have:

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or related field.
• 3-5 years of experience in marketing data analysis.
• Strong analytical skills for interpreting and translating data.
• Proficiency in data analysis tools like Excel, SQL, Google Analytics, Power BI.
• Experience with customer segmentation and profiling.
• Understanding of different marketing channels and metrics.
• Excellent communication and presentation capabilities.

You would benefit from having:

• Experience in the retail or furniture industry.
• Experience with family-owned or rapidly growing businesses.
• Knowledge of media planning and buying.

HSL values diversity and offers an inclusive environment. Recognized as an Outstanding company by Best Companies in 2024, their factory is featured on BBC 2's Inside the Factory. HSL fosters a community where employees are valued, inspired, and empowered.