Data Analyst

ITV

ITV, a household name in the UK and global entertainment leader, seeks Data Analysts to join their Insights Group. The role offers a unique opportunity to drive the business's data strategy and support its digital transformation. Working in a collaborative environment, candidates will help shape ITV's decisions on content, marketing, and product optimization.

In this role you can expect to have the responsibilities:

• Promote and embed data experimentation across ITV business domains.
• Implement new methodologies and processes within business domains.
• Analyze audience journeys to provide insight on viewer engagement.
• Develop analytical solutions for marketing campaigns, content strategies, and viewer segmentations.
• Deliver accurate analysis on viewer engagement across different platforms.
• Conduct proof of concept analysis for new metrics and segmentation methodologies.
• Develop dashboarding solutions for business stakeholders to enable self-service analytics.
• Evaluate performance of content, release strategies, and marketing experiments.
• Collaborate with cross-functional teams to drive projects forward.
• Communicate analytics and insights to stakeholders effectively.

This role comes with the following benefits:

• Flexible working options
• Generous holiday allowance with the option to buy more
• Opportunity to earn an annual bonus
• Competitive pension contributions
• Save as you earn scheme to buy ITV shares
• Wellbeing and volunteering days
• Opportunities to support a balanced and healthy lifestyle

This role requires you to have:

• Data analytics industry experience
• Ability to create insightful analysis and dashboards
• Comfortable with visualizing and presenting analysis in various formats
• Experience using SQL to analyze large datasets
• Understanding of analytical techniques and statistical concepts

You would benefit from having:

• TV Ratings, VOD content analysis, BARB or Advantedge experience
• Experience with attribution methodologies and tools like Google Analytics
• Familiarity with cloud-based platforms such as GCP, AWS, and Databricks
• Proficiency with data visualization tools like Tableau and Looker Studio
• Strong storytelling with data skills
• Critical thinking and problem-solving abilities
• Ability to work collaboratively in cross-functional teams
• Excellent attention to detail
• Passion for TV programmes and the media landscape

As a Disability Confident Leader, ITV encourages applications from disabled candidates who meet the minimum criteria. ITV supports reasonable adjustments during the application and selection process.