Data Analyst, Viewer Experience Insights

ITV

ITV is a prominent media company at the forefront of the digital streaming revolution, recognized for its cultural influence and widespread presence in UK homes. Joining ITV provides a dynamic work environment with vast opportunities for growth and making significant contributions. The Insight Group at ITV aims to utilize data and research to guide strategic decisions as the company expands its streaming capabilities.

In this role you can expect to have the responsibilities:

• Analyse audience journeys to enhance business value.
• Deliver insightful analysis on viewer engagement across platforms.
• Communicate analytics effectively to business stakeholders.
• Foster a culture of data experimentation and innovation.
• Implement new methodologies and analytical processes.
• Develop analytical solutions for marketing and content strategies.
• Perform proof of concept analysis for new metrics.
• Create dashboarding solutions for self-service analytics.
• Evaluate content and marketing performance.
• Collaborate with cross-functional teams to drive projects forward.

This role comes with the following benefits:

• Flexible working options
• Generous holiday allowance with a purchase option
• Annual bonus opportunity
• Competitive pension contribution
• Buy ITV shares through Save as you earn scheme
• Wellbeing and volunteering days

This role requires you to have:

• Data analytics experience
• Ability to create insightful analysis and dashboards
• Proficiency in SQL for big data analytics
• Understanding of analytical techniques and statistical concepts

You would benefit from having:

• Experience with digital analytics tools like Google Analytics
• Familiarity with cloud platforms such as GCP and AWS
• Knowledge of A/B testing principles
• Experience using data visualisation tools like Tableau
• Strong communication and critical thinking skills

ITV is committed to diversity and encourages applications from disabled individuals as a Disability Confident Leader. They offer reasonable adjustments during the application process and emphasize inclusivity.