Senior Data Analyst

ITV

ITV, a leader in digital entertainment, is at the forefront of shaping culture through its global reach. As part of their dynamic working environment, individuals are encouraged to grow and make significant contributions. Zoo 55, a new digital initiative by ITV, focuses on expanding the brand's presence across various digital platforms including YouTube, social media, and immersive environments.

In this role you can expect to have the responsibilities:

• Provide data-driven insights for decision-making across digital platforms such as YouTube, FAST, and gaming.
• Regularly report on content performance and build dashboards.
• Forecast business performance in collaboration with Finance and Operations.
• Analyze viewer trends and oversee A/B testing for content optimization.
• Communicate data insights to diverse audiences.
• Conduct competitor and market analysis.

This role comes with the following benefits:

• Flexible working options.
• Generous holiday allowance with purchase options.
• Annual bonus opportunity.
• Competitive pension contribution.
• Save as you earn scheme for ITV shares.
• Wellbeing and volunteering days.

This role requires you to have:

• Experience in data or analytics with media and digital exposure.
• Proven track record of using data to drive consumer relationships.
• Analytical skills to challenge assumptions in data outputs.
• Experience with Google Analytics, GCP, Tableau, and SQL.
• Knowledge of ML applications for business.

You would benefit from having:

• Strong communication skills.
• Excellent problem-solving and critical thinking abilities.
• Attention to detail and prevention of errors.
• Passion for TV programmes and understanding of media landscape.

ITV is committed to diversity and encourages applications from disabled individuals. They are a Disability Confident Leader and offer reasonable adjustments during the application process.