Digital Data Analyst

Mitchells & Butlers

Mitchells & Butlers, a leader in hospitality with over 1,600 venues including Toby Carvery and All Bar One, offers an exciting opportunity for a Digital Data Analyst. This role focuses on assisting brands and the company in reaching commercial objectives, emphasizing the central role of digital data in strategic growth. The analyst will join a dynamic team at the Birmingham City Centre office, contributing to impactful guest experiences across the UK.

In this role you can expect to have the responsibilities:

• Generate actionable insights to shape customer engagement strategies.
• Develop and enhance customer dashboards for digital marketing performance tracking.
• Present data effectively to communicate insights clearly.
• Create and improve reporting solutions.
• Build segmentation models for personalized marketing.
• Understand data flows and technology systems.
• Ensure compliance with data protection regulations like GDPR.
• Optimize campaign engagement and customer segmentation.
• Analyze multi-channel data to identify marketing opportunities.
• Maintain and troubleshoot data warehouse tasks.
• Collaborate with stakeholders for project data development.
• Manage relationships with external agencies alongside the Data Analytics Manager.

This role comes with the following benefits:

• Flexible office working arrangement
• Annual bonus up to 20%
• 33% dining discount across brands
• Private medical plan
• Pension plan
• 26 days paid holiday
• Shopping discounts
• Free shares
• Employee helpline

This role requires you to have:

• Strategic and analytical thinking
• Advanced SQL querying
• Data warehousing knowledge
• Business intelligence tools experience (Power BI)
• Strong skills in Excel
• Good communication skills

You would benefit from having:

• Knowledge of Python/R for data analytics
• Experience with propensity/segmentation modelling
• Familiarity with digital marketing

Mitchells & Butlers promotes a diverse team environment. A degree in a numerical or analytical field is required, and applications close at 11.59pm on Friday, 28th February 2025.