Marketing Data Strategy Analyst

American Woodmark

American Woodmark is looking for a Marketing Data Strategy Analyst to join its growing analytics team. The role focuses on optimizing digital marketing across assigned brands. This position supports a sophisticated marketing program by providing key insights and analysis.

In this role you can expect to have the responsibilities:

• Generate monthly digital performance analyses
• Assist in creating test plans and provide optimization recommendations
• Collaborate with the Digital Campaigns Manager for reporting and trend analysis
• Understand the Adobe tech stack to enhance campaign outcomes
• Equip marketing teams with necessary data tools and reports
• Partner with marketing leads to support growth in acquisitions
• Develop A/B test plans and interpret results
• Create dashboards and reports for data-driven decision making
• Lead analyses using data insights for marketing strategy
• Conduct investigations into anomalies

This role comes with the following benefits:

• Competitive Compensation
• Remote Work
• Health Care Benefits
• Paid Holidays
• Paid Vacation Days
• Paid Sick Days
• 401(k) Match
• Tuition Assistance

This role requires you to have:

• Bachelor's degree in relevant field
• 1-3 years of related experience in marketing or analytics
• Experience with marketing analytics technology
• Proficiency in Microsoft Office Suite

You would benefit from having:

• Experience in online media performance analysis
• Google or Adobe Analytics Certifications
• Up-to-date knowledge of digital marketing trends

The role requires effective communication, project management, and mathematical skills. Flexibility to travel up to 20% of the time is needed.