Marketing Data Analyst

Amplify

Amplify is at the forefront of K-12 education, offering innovative curriculum and assessment solutions designed to engage students and support educators. Serving over 15 million students nationwide, Amplify is committed to delivering powerful educational tools. The Marketing Analyst role exists to advance the company's analytics capabilities, supporting strategic decisions and optimizing processes.

In this role you can expect to have the responsibilities:

• Analyze marketing data to uncover insights and trends, developing automated reports and dashboards to track KPIs.
• Collaborate with marketing teams on campaign performance analysis and optimization.
• Improve marketing data models and pipelines for enhanced data accuracy and reporting.
• Conduct analyses of the marketing funnel and pipeline, recommending improvements to conversion rates.
• Educate team members on data usage, dashboards, and reporting tools.
• Expand analytics capabilities by introducing new types of analyses and improving data accessibility.

This role comes with the following benefits:

• 401(k) plan
• Competitive health insurance and mental health options
• Life insurance
• Paid time off
• Parental leave
• Access to development programs
• Annual discretionary bonus

This role requires you to have:

• 5+ years of experience in marketing or business analytics.
• Ability to translate business problems into data analysis projects.
• Proficiency in analytics tools like Excel, Google Analytics, and Tableau.
• Fluency in SQL for database querying and data model optimization.
• Experience with CRM and marketing automation platforms.
• Strong communication and presentation skills for conveying insights.

You would benefit from having:

• Experience with B2B marketing performance metrics.
• Managing and optimizing spend for paid online channels.
• Knowledge of AI technologies for data management.
• Experience in managing cross-functional projects.

Amplify is committed to diversity and inclusion, ensuring equal opportunities for all applicants. The position may involve American Recovery & Reinvestment Act funds and Amplify is an E-Verify participant. A background check is required, with possible additional documentation based on local laws.