Audience and Revenue Data Analyst

AT&T Performing Arts Center

AT&T Performing Arts Center, a notable nonprofit in Dallas, operates a vibrant 10-acre cultural campus featuring renowned performance spaces. This role exists to enhance the Center's mission of artistic and economic growth through strategic audience and revenue data analysis.

In this role you can expect to have the responsibilities:

• Conduct market research to understand customer preferences and analyze survey data.
• Analyze market trends and sales data to guide programming decisions.
• Review and optimize database segmentation for marketing and sales initiatives.
• Design complex queries for sales performance analysis and customer behavior insights.
• Utilize data tools, including AI, to improve customer segmentation.
• Adjust pricing strategies to maximize revenue and explore dynamic pricing tools.
• Calculate ROI on advertising and promotional campaigns.
• Develop strategies for targeted email and media campaigns.
• Collaborate on social media and SEO keyword strategies.

This role comes with the following benefits:

This role requires you to have:

• Bachelor’s degree in Business, Market Research, or a related field or two years of relevant experience.
• Experience with Customer Relationship Management platforms like Tessitura or Salesforce.
• Strong data interpretation skills and ability to analyze imperfect data.
• Effective communication skills for presenting data insights.
• Proficiency in Microsoft Office Suite, particularly Excel.

You would benefit from having:

• Experience in performing arts or similar ticketed environments.
• Knowledge of Google Analytics and marketing processes.
• Appreciation for performing arts.

The role does not include supervisory responsibilities and may require over 40 hours of work as needed. AT&T Performing Arts Center is dedicated to being an equal opportunity employer.