Marketing Data Analyst (Charlotte, NC (Hybrid) or Remote)

Brighthouse Financial

Brighthouse Financial is a leading provider of annuities and life insurance, focusing on products that safeguard earnings. The Marketing Data Analyst role supports the Business Analytics, Research & Strategy team to enhance marketing data storage and strategic analytics. The role works closely with marketing and data science teams to uncover insights and drive business opportunities.

In this role you can expect to have the responsibilities:

• Manage marketing data for targeted marketing and automations.
• Conduct daily data audits and validate records.
• Optimize platforms, creating new data fields and aggregates.
• Develop and maintain marketing automations to boost sales.
• Support targeted marketing teams to ensure process cohesion.
• Analyze campaign effectiveness and provide projections.
• Collaborate with the Business Analytics team to improve insight presentation.

This role comes with the following benefits:

• Competitive salary with performance-based incentives.
• Flexible work environment with remote or office options.
• Minimum of 20 days paid time off plus 16 paid holidays annually.
• 401(k) plan with company match and financial counseling.
• Comprehensive health, vision, and dental plans.
• Up to 16 weeks of paid leave for new parents.
• Company-paid life insurance and short-term disability insurance.

This role requires you to have:

• Experience with data manipulation tools like Excel, Microsoft Access, Alteryx, SQL.
• Understanding of database structures to derive insights.
• Strong attention to detail and organizational skills.
• Effective communication and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.

You would benefit from having:

• Experience in collaborating with cross-functional teams.
• Background in Mathematics, Computer Science, Finance, Business, Economics, or Engineering.

Brighthouse Financial fosters a diverse and inclusive workplace culture, encouraging collaboration and impact. They organize in-person gatherings to promote belonging and team building. The company ranks among the largest providers of annuities and life insurance in the U.S. and is recognized for its trustworthiness and health-conscious environment.