Marketing Data Analyst

CAPTRUST

CAPTRUST is looking for a Marketing Data Analyst who will play an essential role in their marketing strategy. The successful candidate will analyze data, provide insights, and contribute to decision-making processes. This role supports CAPTRUST's goal of growth and brand awareness within institutional and wealth management client circles.

In this role you can expect to have the responsibilities:

• Gather, clean, validate, and analyze data to identify trends and insights.
• Create and maintain reports, dashboards, and presentations for marketing performance metrics.
• Conduct market research to identify opportunities and competitive landscape.
• Collaborate on customer segmentation and develop personalized marketing strategies.
• Monitor competitors' marketing activities to identify market opportunities and threats.
• Ensure data accuracy, integrity, and compliance with data protection regulations.
• Stay updated with industry trends and emerging marketing technologies.

This role comes with the following benefits:

• Employee ownership opportunities
• Brick Bonus success sharing program
• Comprehensive health coverage
• 401(k) program with 5% employer match
• Financial planning for colleagues

This role requires you to have:

• Bachelor’s degree in marketing, business, statistics, economics, or related field
• Proficiency in data analysis tools like Microsoft Excel and SQL
• Experience with data visualization tools like Tableau or Power BI

You would benefit from having:

• Experience with CRM platforms such as Dynamics or Salesforce
• Excellent communication and presentation skills
• Detail-oriented with problem-solving skills
• Ability to work independently and as part of a team
• Eagerness to learn and adapt to new marketing technologies and trends
• Previous internship or coursework in marketing analytics

CAPTRUST is committed to diversity and provides an inclusive work environment. The company highlights a commitment to high standards, teamwork, and opportunities for personal growth. CAPTRUST is an equal opportunity employer promoting employment without discrimination or harassment.