Marketing Data Analyst 【DA】

DKSS Distribution Inc.

DKSS Distribution Inc. seeks a Marketing Data Analyst, a crucial role that boosts the efficiency of CRM data investments to catalyze business development. The team is dedicated to interpreting data insights, influencing product development and marketing strategies.

In this role you can expect to have the responsibilities:

• Collect and analyze marketing data from diverse sources such as social media, web analytics, and CRM systems.
• Develop and sustain dashboards and reports to monitor key performance indicators.
• Conduct market research to analyze trends, consumer behavior, and competitive dynamics.
• Assess market data to generate insights for product development and marketing strategies.
• Evaluate the effectiveness of marketing campaigns and suggest optimizations.
• Execute customer segmentation and develop personalized marketing strategies.
• Ensure data integrity, accuracy, and quality through improved data collection processes.
• Collaborate with the marketing team and cross-functional teams to align data analysis with business aims.
• Generate regular and ad-hoc reports, presenting data insights to stakeholders.
• Apply statistical techniques and software for predictive analysis to inform marketing strategies.

This role comes with the following benefits:

This role requires you to have:

• Fluency in English
• CRM KPI measurement
• 3+ years of work experience with at least 1 year in a CRM role within FMCG industry

You would benefit from having:

• Experience in fast-paced changes
• Interpersonal skills
• Team spirit
• Exposure to Marketing/Sales/Insight Data/Media functions
• CRM know-how in the portable electronics market