Sr. Data Analyst, Campaign Tracking

Gannett | USA TODAY NETWORK

Gannett Co., Inc. is a dynamic media company focused on empowering communities. Their diverse portfolio includes the USA TODAY NETWORK and innovative digital marketing solutions like LocaliQ. They aim to deliver critical content and marketing solutions, inspiring and connecting audiences. The role of Senior Digital Data Analyst is crucial for informing business decisions and driving impact through data-driven insights.

In this role you can expect to have the responsibilities:

• Collaborate with business partners to define and prioritize business problems and design relevant experiments.
• Ensure accurate analytics tagging and tracking across various platforms and content initiatives.
• Gather and analyze data from multiple sources to unearth insights that inform business decisions and promote growth.
• Create reports, dashboards, and visualizations to communicate insights and recommendations to senior management.
• Maintain strong data governance within the organization.
• Partner with stakeholders to translate business needs into actionable data insights.
• Serve as a thought leader and subject matter expert in business analytics, exploring new data sources and technologies.
• Mentor and coach stakeholders on data mechanics and nuances.
• Unlock and explain data for stakeholders ranging from content creators to data scientists.
• Answer company-wide queries about data insights.

This role comes with the following benefits:

• Diverse and inclusive work environment
• Opportunities for professional growth and development
• Engagement with cross-functional teams

This role requires you to have:

• 5+ years of experience in business analytics, data analytics, or a related field.
• Proficiency in Enterprise Google Analytics 4 and Salesforce Marketing Cloud.
• Strong analytical skills with expertise in SQL and BigQuery.
• Excellent communication and teaching skills.

You would benefit from having:

• Knowledge of Python and R.
• Experience with data visualization tools like Tableau and Looker Studio.
• Familiarity with Native Application data and Google Ad Manager.

Gannett Co., Inc. is dedicated to building a diverse workforce and offers equal employment opportunities. They provide reasonable accommodations for applicants with disabilities or religious needs during the application process.