Marketing Data Analyst

Harvard Business Review

Harvard Business Publishing (HBP) is the leading destination for innovative management thinking, aiming to unlock the leader in everyone. The Corporate Learning division focuses on developing leaders through rich, interactive learning experiences designed to help enterprises gain a competitive advantage.

In this role you can expect to have the responsibilities:

• Create data visualizations using tools like Tableau, Power BI, or Looker.
• Develop and track key performance indicators (KPIs) for marketing campaigns.
• Identify and correct data inconsistencies to improve data integration.
• Write and optimize SQL queries for data management.
• Conduct statistical analyses including hypothesis testing and A/B testing.
• Develop predictive models for marketing outcomes.
• Manage technology integrations and oversee marketing tech vendors.
• Optimize marketing processes to enhance efficiency.

This role comes with the following benefits:

• Competitive compensation and benefits package.
• Programs focused on career development and employee wellness.
• Education reimbursement.
• Early-release Summer Fridays.

This role requires you to have:

• Expertise in data cleaning and integration techniques.
• Experience with predictive modeling and analytics.
• Proficiency with data visualization tools like Tableau, Power BI, or Looker.
• Comprehensive understanding of marketing operations.
• Familiarity with marketing technologies such as Eloqua, Demandbase, and Salesforce.
• Strong data storytelling skills.
• Proficiency in statistical analysis software like R, Python, SAS, or SPSS.
• Ability to develop, measure, and track KPIs.
• Excellent problem-solving abilities.
• Detail-oriented and organized.

You would benefit from having:

• Strong data storytelling skills.
• Critical thinking and innovation.
• Thoroughness in documentation and data hygiene.
• Ability to manage multiple projects simultaneously.

Harvard Business Publishing fosters a culture of inclusion, trust, and engagement, valuing diversity and equal opportunity. All qualified applicants will receive consideration for employment without regard to protected characteristics.