Senior Data Analyst, Data Product Development

Hearst Television

Hearst Television, a leader in multimedia content, is looking for a Senior Data Analyst to join the Data Product Development team. This role focuses on leveraging data insights to enhance business performance and drive decision-making across various touchpoints. The ideal candidate will have a significant impact on the company’s analytics capabilities and business strategy.

In this role you can expect to have the responsibilities:

• Lead complex data analyses to understand performance and user engagement.
• Design advanced data models and integrate diverse datasets for insights.
• Proactively identify opportunities to boost business performance.
• Develop reports and dashboards to track KPIs in media consumption and advertising.
• Manage query development for deeper consumer behavior insights.
• Conduct audience segmentation for effective targeting strategies.
• Analyze cross-platform audience behaviors across TV and digital platforms.
• Use data visualization tools to communicate findings to stakeholders.
• Mentor junior analysts to elevate team capabilities.
• Build relationships with data leads and act as a partner in data initiatives.

This role comes with the following benefits:

• Medical, dental, and vision insurance.
• Disability and life insurance.
• 401(k) plan.
• Paid holidays and time off.
• Employee assistance programs.

This role requires you to have:

• Bachelor's degree in a quantitative field.
• 5-8 years of experience in business intelligence or analytics.
• Expert proficiency in SQL and experience with data warehouses.
• Experience in identity and audience measurement solutions.
• Advanced skills in BI tools for reports and dashboards.
• Strong critical thinking and communication skills.

You would benefit from having:

• Advanced degree preferred.
• Familiarity with media research tools like Nielsen or Comscore.
• Experience in CTV and digital advertising landscapes.

Salary ranges are specific to New York City and align with location for out-of-state candidates. Final salary decisions will be based on non-discriminatory factors.