Marketing Data Analyst

HP

HP is on the lookout for a Marketing Data Analyst to bridge the gap between media, data infrastructure, data sciences, and marketing teams. This role is vital for enhancing advertising effectiveness through data-driven insights and ensuring data integrity and accuracy. The successful candidate will join a dynamic environment where cross-country and cross-functional collaboration is key.

In this role you can expect to have the responsibilities:

• Serve as a bridge between media, data infrastructure, data sciences, and marketing teams
• Analyze and clean large data sets to extract key insights and optimize advertising spend
• Support goal setting and success measurement processes for campaigns and digital projects
• Utilize and optimize marketing dashboards and data models
• Present recommendations derived from data analyses
• Ensure data integrity and accuracy, and oversee testing processes
• Collaborate with internal and vendor teams to resolve data or campaign discrepancies
• Promote data and analytics needs across different markets and countries

This role comes with the following benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies including fully paid parental leave based on tenure, 11 paid holidays, and additional flexible paid vacation and sick leave

This role requires you to have:

• Python
• R
• SAS
• Scala
• Statistics
• Algorithms
• SQL
• Microsoft Excel
• Data Visualization Software

You would benefit from having:

• Marketing/Sales Strategies
• Collaborative Teamwork
• Business Problem Solving

HP offers competitive base pay with opportunities for bonuses and equity. Compensation varies based on location, skills, and experience. The company reserves the right to modify the compensation and benefits package at any time, subject to applicable law.