Marketing Data Analyst

Independence Pet Group

Independence Pet Group, founded in 2021, oversees a wide array of pet health brands in North America. PetPlace, its subsidiary, is creating a digital platform to streamline services like adoption and insurance for pet parents. This role helps analyze marketing efforts to improve outreach and pet wellness.

In this role you can expect to have the responsibilities:

• Develop and maintain performance reports and dashboards on website and campaign performance.
• Analyze marketing and web performance, including ad-hoc analytic requests and automated report generation.
• Evaluate customer data using SQL, Excel models, and analytics tools.
• Conduct A/B and multi-variate test analyses, providing recommendations.
• Translate data evaluations into business insights for strategy formation.
• Improve channel attribution reporting.
• Collaborate on analyzing marketing campaigns across various platforms.

This role comes with the following benefits:

• Comprehensive medical, dental, and vision insurance.
• Company-paid life, short-term, and long-term disability insurance.
• 12 weeks of 100% paid parental leave.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA).
• Retirement savings plan.
• Paid time off and holidays.
• Pet-friendly office environment.
• Group pet insurance.
• On-the-job training and skills development.

This role requires you to have:

• Bachelor’s degree in marketing, business, statistics/analytics or a related field.
• 3-5 years of experience in marketing research or data analysis.
• Proficiency in Google Analytics, Looker Studio, BigQuery, SQL, and Microsoft PowerBI.
• Ability to manage multiple projects with precision and attention to detail.

You would benefit from having:

• Experience in the pet insurance industry.
• Understanding of digital aptitude and ad technology.
• Familiarity with marketing KPIs like CTR, ROI, CVR.

The company supports career advancement and encourages volunteering with paid time off. Benefits may vary by location.