Data Analyst

McKinney

McKinney is seeking a Data Analyst to join their media planning and buying teams. This role exists to build platforms that process complex datasets, aiding in understanding media performance and business outcomes. The candidate will manage robust data pipelines, align with media strategies, and deliver data-driven insights for client success.

In this role you can expect to have the responsibilities:

• Identify system-based problem-solving opportunities in media planning and buying.
• Develop technical roadmaps for data pipelines and campaigns.
• Prioritize challenges across clients for maximum impact.
• Align media planning with data-driven insights through stakeholder collaboration.
• Advocate analytics strategies to support campaigns.
• Lead daily analytics tasks for media SOWs.
• Establish efficient task frameworks.
• Ensure accuracy in reporting deliverables.
• Build and maintain ETL pipelines.
• Oversee media platform integrations.
• Manage technical requirements for clients and internal teams.
• Promote best data practices.
• Collaborate with internal teams to enhance client outcomes.
• Lead an analytics team focused on media planning.
• Develop team training and development plans.
• Consult on SOWs for resource allocation.
• Support hiring by onboarding the right talent.

This role comes with the following benefits:

• Competitive salaries with pay equity across the organization.
• Performance-based promotions not limited to specific times of the year.

This role requires you to have:

• Technical skills balanced with communication and leadership.
• Experience in media planning/buying or advertising analytics.
• Advanced Excel proficiency.
• Python and SQL expertise for data pipeline management.
• Familiarity with data visualization tools like Tableau or Looker.
• Problem-solving skills.
• Experience managing small teams and leading projects.

You would benefit from having:

• Adaptability in a fast-paced environment.

Candidates must be authorized to work in the US without sponsorship. McKinney promotes a diverse workplace and encourages applications from all backgrounds. The hybrid work schedule requires being in the office on certain weekdays.