Principal Data Analyst, Marketing Analytics

PTC

PTC leads in transforming the intersection of the physical and digital realms, empowering businesses to innovate and operate more effectively. They pride themselves on being a global team dedicated to personal and professional growth, harnessing diverse ideas to drive their objectives and celebrate unique contributions.

In this role you can expect to have the responsibilities:

• Analyze and provide insights into key marketing metrics to improve campaign performance.
• Lead the optimization of predictive models for accurate omnichannel mixes.
• Collaborate with marketing teams to set goals and benchmarks.
• Develop and manage reports and dashboards for marketing optimization.
• Provide training on analytics tools to marketing teams.
• Advocate for data-driven strategies and insights to enhance revenue.

This role comes with the following benefits:

• Inclusive work environment where diversity is valued.
• Opportunity to work with talented industry leaders.
• Engage with cutting-edge technologies.

This role requires you to have:

• Minimum of 3 years in marketing analytics.
• Strong marketing, analytics, or mathematics background.
• Proficiency in SQL, Python, or R.

You would benefit from having:

• Expertise in Salesforce, Eloqua, Qlik, Power BI, Google Analytics, and BigQuery.
• Experience with data lakes, ETL tools, and data management.
• Advanced predictive modeling, statistical analysis, and multivariate testing.

PTC values diversity and inclusivity, ensuring equal opportunities for all applicants. They comply with privacy laws, valuing the privacy rights of individuals.