Senior Analyst, Data Intelligence

Publicis Groupe Holdings B.V

Publicis Digital Experience, a division of Publicis Groupe, is a global network of leading agencies committed to creating value through technology and experiences. This role supports the team in developing strategies to transform brand experiences, contributing to the growth and service of diverse clients in the rapidly evolving digital marketing landscape.

In this role you can expect to have the responsibilities:

• Define measurement strategies and create comprehensive reports and dashboards.
• Manage projects related to marketing activities' impact and ROI.
• Act as a subject matter expert in analytics tools and techniques, including SQL.
• Ensure integration and delivery of actionable insights.
• Perform data analysis to support program delivery.
• Identify research initiatives to support strategy development.
• Create successful business cases for analytics initiatives.
• Design and manage strategic analytic roadmaps for clients.
• Present current project results and business opportunities to clients.

This role comes with the following benefits:

• Paid Family Care and support for parents and caregivers
• Assistance for Adoption, Surrogacy, and Fertility
• Support for pet adoption
• Employee Assistance Programs and wellness reimbursements
• Tuition Assistance
• Paid time off and flexible working arrangements
• Matching Gifts programs
• 'Work Your World' Program
• Business Resource Groups

This role requires you to have:

• 3+ years of marketing analytics experience
• Experience in statistical and econometric analysis
• Fluency in SQL
• Strong communication and presentation skills

You would benefit from having:

• Marketing agency experience
• Knowledge of analytics software like R, SAS, SPSS
• Experience with Tableau, Domo, PowerBI
• Understanding of integrated direct marketing principles

Publicis Digital Experience promotes diversity and equal opportunity in employment. The role includes a competitive compensation package, health benefits, and other perks. Eligible candidates in the U.S. can access various benefit offerings. Accommodation requests and confidentiality in line with EEO guidelines are supported.