Lead Data Analyst

Salesforce

Salesforce, known for pioneering AI, data, and CRM solutions, is looking for a Lead Data Analyst to join their team. This role is crucial in making data-driven decisions to optimize digital marketing initiatives and improve website impact. The role involves working with extensive datasets to derive insights that fuel business growth in a collaborative environment.

In this role you can expect to have the responsibilities:

• Analyze extensive datasets from platforms like Google Analytics and internal systems for strategic insights.
• Provide actionable recommendations for digital marketing funnel optimization and website performance enhancement.
• Create dashboards and visual tools using Tableau or Google Sheets to present findings to stakeholders.
• Integrate and automate data from multiple sources for comprehensive analysis using Python.
• Lead in reporting digital performance and collaborating with various teams for data-driven decision-making.
• Engage in testing strategies to measure website optimization impacts.

This role comes with the following benefits:

• Incentive compensation and equity opportunities.
• Inclusive benefits and equal pay programs.

This role requires you to have:

• Bachelor's degree in a relevant field like Computer Science, Statistics, or Marketing.
• 5+ years' experience in data analysis focused on digital marketing.
• Proficiency in tools like Google Analytics, Tableau, and scripting with Python.
• Experience managing large-scale websites and audience journeys.
• Strong skills in data processing and testing methodologies.

You would benefit from having:

• Experience with account-based marketing strategies such as Demandbase analytics.
• Knowledge of Salesforce tools and comprehensive marketing software.
• Familiarity with SEO, SEM, and social media analytics.

Salesforce commits to driving equality in the workplace and upholds inclusive programs for all employees. The company is an Equal Employment Opportunity and Affirmative Action Employer, supporting a diverse workforce in line with societal reflections.