CRM and Marketing Data Analyst

The Ohio State University

The Ohio State University is looking for a CRM and Data Analytics Manager to play a critical role in Strategic Enrollment Management. This position is key in providing data-driven insights that support the university’s strategic enrollment objectives. The role involves close collaboration with the CRM team to enhance marketing performance and student outreach.

In this role you can expect to have the responsibilities:

• Manage and analyze marketing data for strategic enrollment.
• Oversee recruitment data accuracy and update CRM fields.
• Develop and maintain accessible, audience-tailored dashboards and reports.
• Synthesize marketing data from platforms like Salesforce CRM and Google Analytics.
• Monitor and evaluate marketing analytics to provide actionable performance insights.

This role comes with the following benefits:

• Competitive salary within the stated range.

This role requires you to have:

• Bachelor's degree or equivalent education and experience.
• Minimum 4 years of experience with Salesforce CRM.
• Proficiency in CRM software and data management.
• Ability to build reports, dashboards, and educate users.
• Strong interpersonal, organizational, and communication skills.

You would benefit from having:

• Advanced degree in a relevant field.
• Experience in higher education marketing or enrollment management.
• 4-8 years of relevant experience preferred.

The Ohio State University values strong communication and organizational skills, providing a dynamic environment where attention to detail and critical thinking are essential.