Principal Data Analyst, Retention The Washington Post
- Washington, DC, United States
- Full-time
- In-person
- USD $98,800 - $164,600 per year
The Washington Post's Data and Analytics team is pivotal in guiding strategic and operational decisions across the organization. The Principal Data Analyst role focuses on subscriber engagement and retention, providing crucial insights to foster customer loyalty and drive revenue. Collaborating with various teams, the analyst will influence major projects and help shape strategic initiatives.
In this role you can expect to have the responsibilities:
- Develop deep insights into customer behaviors and retention drivers
- Create segmentation models to identify high-value customers and at-risk cohorts
- Analyze engagement metrics to assess feature adoption and content consumption
- Monitor churn rates and recommend mitigation strategies
- Develop dashboards to track key engagement and retention KPIs
- Present findings to stakeholders in a clear, actionable format
- Ensure data quality and accuracy across systems
- Work with teams to align on retention goals
- Analyze engagement campaigns and provide recommendations
- Mentor junior analysts and advise leadership on trends
This role comes with the following benefits:
- Competitive medical, dental, and vision coverage
- Company-paid pension and 401(k) match
- Three weeks of vacation and up to three weeks of paid sick leave
- Nine paid holidays and two personal days
- 20 weeks paid parental leave
- Robust mental health resources
- Backup care and caregiver concierge services
- Gender affirming services
- Pet insurance
- Free Post digital subscription
- Leadership and career development programs
This role requires you to have:
- Bachelor’s or master’s in data science, Statistics, Business Analytics, or related field
- 5+ years of experience in data analytics, focusing on engagement and retention
- Expertise in subscription metrics
- Proficiency in SQL, Python, and data visualization tools like Tableau and Power BI
- Ability to multitask and manage project priorities
- Excellent communication and storytelling skills
You would benefit from having:
- Expertise with enterprise Web Analytics systems
- Experience with lifecycle marketing and CRM tools
- Experience in media/publishing industry
The Washington Post celebrates a diverse workforce representing various cultures and perspectives. They strive to offer high-quality news while encouraging innovation across teams. The company values a multicultural environment and supports diverse life experiences.
The content on this page is not written or managed by Alooba. Please reach out to The Washington Post directly for any addtional information regarding this role.
