Marketing Data Analyst

True North

True North Custom delivers strategic marketing solutions for healthcare organizations, utilizing data-driven content across digital, print, and online platforms. They are looking for a Marketing Data Analyst to enhance their analytics practice, shape marketing models, and provide insights that drive campaign effectiveness. The role involves collaborating with teams to deliver client-ready reports and dashboards and contributing to innovation in healthcare marketing analytics.

In this role you can expect to have the responsibilities:

• Report on and optimize campaign performance through A/B testing and KPI tracking.
• Generate actionable insights and narratives from complex data to guide marketing strategies.
• Develop dashboards and resources to identify improvement opportunities.
• Train teams to enhance engagement with data-driven marketing strategies.
• Define metrics and forecasts for strategic planning.
• Contribute to the expansion of analytics services and promote agency innovation.
• Conduct A/B testing and suggest optimization strategies.
• Maintain data models and collaborate with data partners for maintenance.
• Build expertise in data and ad tech for select marketing channels.
• Support marketing efforts via case study development.
• Collaborate with clients on the use of advanced analytics platforms.

This role comes with the following benefits:

• Competitive compensation package with maternity/paternity leave.
• 100% remote work opportunity.
• Unlimited PTO and sick leave.
• Culture emphasizing diversity, creativity, and open communication.
• Opportunities for career growth and continuing education.

This role requires you to have:

• Bachelor’s degree in statistics, data analytics, applied mathematics, or marketing.
• Over four years of agency experience in data analysis or business intelligence.
• Proficiency in data analytics tools such as SQL, Python, and R.
• Experience with data visualization tools like Tableau and PowerBI.
• Familiarity with marketing analytics platforms like Google Analytics.
• Strong communication skills and ability to convert data into insights.

You would benefit from having:

• Experience with CRM integration and healthcare marketing.
• Familiarity with MarTech tools such as Invoca and Salesforce.

This role can be performed remotely from anywhere in the United States, following Eastern time company office hours.