Data Analyst

Yum! Brands

Yum! Brands, the world's largest restaurant company and owner of KFC, Pizza Hut, and Taco Bell, invites applicants for the role of Digital Data Analyst. Located in Louisville, Kentucky, this position is part of the digital team, aiming to enhance customer experiences on KFC's digital platforms. With a focus on innovation and diversity, the company supports employees' success and personal growth.

In this role you can expect to have the responsibilities:

• Analyze digital merchandising on KFC's website and app to optimize customer journeys.
• Monitor menu item performance and promotional campaigns to inform marketing strategies.
• Use first-party data for personalization improvements and conversion rate enhancements.
• Support customer funnel optimization to increase sales and reduce cart abandonment.
• Collaborate with development teams to ensure accurate analytics setup.
• Maintain and expand analytics platforms, including Google Analytics and Amplitude.
• Collaborate with various teams to enhance digital user experience.

This role requires you to have:

• Strong analytical abilities and strategic decision-making skills.
• Excellent communication skills, both verbal and written.
• Detail-oriented and highly motivated.
• Ability to work both independently and in a team.

You would benefit from having:

• Experience in conversion rate optimization through multivariate testing.
• Experience with CMS platforms.
• Proficiency with Google Analytics and Google Tag Manager.
• Experience with Amplitude and PowerBI.
• Familiarity with CDPs like mParticle and Treasure Data.

Yum! Brands is recognized for its innovative culture and commitment to diversity. They value the success and growth of their employees, encouraging ideas and fostering a supportive work environment.