Senior Data Analyst - Marketing Analytics

ZBD

ZBD is at the forefront of integrating real economies within virtual worlds, enhancing gaming experiences and development. The Senior Data Analyst in Marketing Analytics plays a vital role in guiding the marketing team through data-driven strategies via in-depth analysis of user acquisition and campaign performance.

In this role you can expect to have the responsibilities:

• Develop and optimize SQL queries and materialized views on Amazon Redshift.
• Build and maintain dashboards for user acquisition and revenue tracking.
• Create attribution models with AppsFlyer to enhance channel mix and ROAS.
• Analyze user segments for high-value acquisition opportunities.
• Evaluate return on ad spend and main traffic sources.
• Lead data modeling initiatives and promote best practices in data governance.
• Support stakeholders in translating business needs into technical specifications.
• Mentor junior analysts and contribute to the technical growth of the team.

This role comes with the following benefits:

This role requires you to have:

• 5+ years in data analytics or business intelligence.
• Expert in Marketing Analytics and Mobile Measurement Partners.
• Advanced SQL proficiency with experience in complex query optimization.
• Knowledgeable in Amazon Redshift and business intelligence tools.

You would benefit from having:

• Proficiency in JavaScript or Python.
• Experience with developing data pipelines using Apache Airflow.

ZBD enhances the economic impact of gaming, bridging digital activities with real-world economic systems. The role supports these efforts by refining marketing analytics capabilities.